Beyond
Kanyon Launch 2025
Client
Collaborate Global for Beyond
The Brief
Transform an existing venue into an immersive forest environment for the launch of Kanyon, creating a memorable experience that reflected the architecture, landscape and identity of the new development.
My Contribution
Worked alongside the Creative Director to develop the spatial environments, translating the creative vision into detailed 3D spaces. Responsible for the spatial composition, environmental styling, materiality, lighting and visual storytelling across the experience, using AI alongside traditional visualisation techniques during concept development.
The Thinking
Inspired by the organic architecture and landscape of the Kanyon development, the environment was designed to feel as though visitors were walking through a contemporary forest. Working from the Creative Director's narrative, I developed the pathways, spatial composition and placement of each experience, carefully using mirrored pillars, layered planting, stone textures and warm metallic finishes to create depth and a sense of discovery. The DJ became nestled within the woodland, seating areas emerged naturally along the route, and a hidden forest-scent station created a quieter moment within the journey. Every intervention was positioned to immerse visitors in the environment, creating a seamless transition between arrival and the launch experience while reinforcing the organic language of the development itself.
