Digitain
ICE 2024
Client
Leo Associates for Digitain
The Brief
To design an engaging environment that balanced product demonstrations, hospitality and meeting spaces across a large footprint.
My Contribution
Developed the project from the initial concept and moodboards through to the final visual proposal, exploring multiple layout options and refining the visitor experience throughout the design process. The project remained at concept stage.
The Thinking
The concept focused on creating movement and drawing visitors towards the heart of the stand. Angled LED portals framed each of the four experience zones, subtly resembling chevron play buttons that reinforced Digitain's digital identity while directing attention inwards. Suspended kinetic cubes created a central focal point, helping to break down the scale of the space and draw the eye from across the exhibition hall. Meeting rooms were partially concealed to create a sense of exclusivity, while illuminated logos positioned on each corner maximised visibility from every approach.
