Gilead
ILC (EASL) 2022
Client
Leo Associates for Gilead
The Brief
Design a cohesive exhibition environment for Gilead at the International Liver Congress, bringing together three connected spaces while creating clear destinations for different conversations and information points.
My Contribution
Developed the concept, spatial design and visitor journey, taking an initial client inspiration and evolving it into the overall design language for the environment.
The Thinking
Located at the main entrance, the stand needed to create an immediate presence while drawing visitors naturally into the heart of the space. The flowing canopy became the unifying feature, inspired by the fluidity associated with the liver and connecting each zone into a single experience. Angular walls echoed the movement of the canopy, creating a visual link between the ceiling and floor while gently embracing the visitor and guiding them towards the central coffee bar, the social hub that connected the entire environment.
