Hanwha Vision
Security Event 2024
Client
Iguana Group for Hanwha Vision
The Brief
Design an exhibition environment that placed Hanwha Vision's technology at the centre of the experience, bringing together product demonstrations, hospitality, meeting and interactive spaces within one cohesive brand environment.
My Contribution
Developed the concept, spatial design and visitor journey, from initial moodboards and hand sketches through to 3D visualisation and ongoing design development until final delivery.
The Thinking
I started by looking closely at Hanwha Vision's visual language and the idea of repeated, overlapping forms within the brand. Their identity speaks about constant evolution and expansion, and I wanted the architecture to carry that same sense of movement. Angular forms repeat through the stand, softened by curves and layered structures, creating a rhythm that feels dynamic but still controlled.
Repetition became a key part of the design language. Three vertical banners are echoed by the forms below, while arches, frames and overlapping structures create a series of views through the space. Even the more enclosed areas subtly explore forms sitting within forms. There is a constant sense of looking through, across and beyond each element, a subtle nod to vision that reinforces the Hanwha identity throughout the stand.
