Hyundai N
Goodwood Festival of Speed 2023
Client
Collaborate Global for Hyundai N
Recognition
Campaign Experience Awards
The Drum Awards: Best Automotive Experience
The Brief
To create a high-impact launch environment for the global debut of the Hyundai IONIQ 5 N at the Goodwood Festival of Speed, celebrating the brand's performance heritage while engaging visitors throughout the event.
My Contribution
Part of the creative team, contributing to concept development, thought process and the overall exterior design, working closely with the Creative Director and wider design team.
The Thinking
One of my key contributions was exploring how visitors would first encounter the space. Small design decisions, such as the orientation of the launch cube feature, helped strengthen the arrival experience and draw attention from key viewpoints. For me, it's a good example of how every detail has intent, with even subtle changes influencing how people move through and experience a space.
