JD x Nike
Conference 2024
Client
Collaborate Global for JD Sports × Nike
Recognition
Shortlisted for the Campaign Experience Awards 2025 in the Collaborationand Venue Experience categories.
The Brief
Transform Manchester's historic Victorian Baths into an immersive conference environment for JD Sports and Nike, creating a series of distinctive spaces that celebrated product launches, presentations and brand experiences.
My Contribution
Worked alongside the Creative Director to develop the interior environments, translating the creative vision into detailed 3D spaces. Responsible for developing the spatial layouts, architectural styling, lighting, materiality and visual storytelling across the venue, showcasing each space in multiple states to communicate the experience ahead of production.
The Thinking
The design centred around transforming the existing Victorian Baths into a series of immersive environments, using the building's historic character as a backdrop rather than something to hide. Working closely with the Creative Director, I developed each space around its intended atmosphere, carefully positioning architectural elements, furniture and lighting to reinforce the identity of every room. Whether creating a relaxed games area or a more dramatic presentation space, every zone was designed to feel as though it belonged within the existing architecture. By balancing contemporary styling with the heritage of the venue, the spaces took on entirely new identities while respecting the building they inhabited, creating a memorable experience that encouraged visitors to engage with the event beyond the conference itself.
