Randox
Goodwood Revival 2022
Client
Collaborate Global for Randox
The Brief
Create a hospitality environment for Goodwood Revival that captured the spirit of the 1948–1966 era while giving Randox a distinctive presence within one of the event's most iconic settings.
My Contribution
Led the design from concept through to the final visual proposal, shaping the spatial design, material palette, interior detailing and overall visitor experience, while collaborating closely with the Creative Director.
The Thinking
Rather than following the traditional styling often associated with Goodwood Revival, the concept embraced the bold optimism of 1960s pop art to create a vibrant, immersive experience. Oversized props, playful lighting, bold graphics and interactive moments transformed the space into an environment that encouraged visitors to step inside, explore and share their experience. Every element was designed to surprise, creating a memorable destination that stood apart while remaining true to the spirit of the event.
